Your reps research leads for hours.
Orientava does it in 3 minutes.
The AI sales analyst built for industrial manufacturers and distributors. Drop in a company, get a GO/NO-GO decision, GO Score, pain points and a complete sales playbook — in under 3 minutes.
The Problem
Industrial sales teams navigate blind.
Your reps spend more time researching than selling. The pipeline is full of maybes. And when a good rep leaves, everything they knew walks out the door.
2–3h
Wasted per lead on manual research
Reps check websites, cross-reference catalogues, read financials — and still get it wrong. In a team of 8, that’s over 100 hours a month burned before a single call.
35–40%
Of leads are structurally incompatible
Without structured analysis, reps chase companies that would never have bought. Effort, time and morale wasted on invisible structural mismatches.
0
Institutional memory retained
When a rep leaves, their knowledge — which leads convert, which approaches work — vanishes. The next hire starts from zero. Every. Single. Time.
The Solution
A decision layer for sales teams.
Orientava sits above your existing tools. It reads your catalogue, maps it against potential buyers, and tells your reps exactly which companies to call and what to say. In 3 minutes. Not 3 hours.
GO / NO-GO in 3 minutes
Every lead gets a clear verdict and a GO Score from 0 to 100. Above 75 is the Strike Zone — call now. Below 40 is the Kill Zone — don’t waste a minute.
Complete sales playbook
Who to contact, which product to open with, which pain point to cite, and the opening message. From ‘who is this company?’ to ‘here’s my plan’ in an instant.
Built for industrial catalogues
Not another SaaS tool pretending to understand manufacturing. Orientava maps your technical catalogue to real industrial pain points.
How It Works
Upload your catalogue
Your products, specs, and ideal applications. We map your entire offering against the market.
Point it at a market
A region, a sector, a trade show exhibitor list. We analyse every company against your catalogue.
Get GO/NO-GO verdicts
Every lead scored with a GO Score, ranked, and explained. Strike Zone (75+) leads get a full playbook in 3 minutes.
Your reps call with confidence
Who to contact, what to say, which product to open with. No more guesswork. No more wasted mornings.
See your pipeline clearly.
Real interface. Real insights. Every recommendation comes with reasoning you can verify.
Total Opportunities
High Priority
Avg Match Score
Success Rate
Top Priority This Week
Highest match score. Recommended action: immediate contact.
TechFlow Solutions
techflow.io
Match
89
Probability
76%
Why: Strong fit: Enterprise B2B, active hiring in sales, recent funding round. Pain points align with core offering.
Priority Distribution
Top Pain Points Across Pipeline
Manual pipeline review
critical87 opportunities affected
No clear prioritization
high64 opportunities affected
Scattered data sources
medium51 opportunities affected
How decisions are made
Before and After Orientava
Before
Without Orientava
With Orientava
Structured decision intelligence
Decision basis
✗Subjective, experience-driven
✓Structured, criteria-based
Consistency
✗Varies by person and context
✓Uniform across team
Explainability
✗Implicit, hard to articulate
✓Transparent, documented logic
Adaptation
✗Manual recalibration
✓Configurable weights and criteria
Trade show prep
✗Weeks of manual research
✓800 exhibitors analysed overnight
Institutional memory
✗Leaves with the rep
✓Brain Score grows every month
New rep onboarding
✗3–6 months to full productivity
✓Productive from week one
Important: Orientava does not replace human judgment. It provides a structured layer that makes decisions more consistent, explainable, and aligned with strategic priorities.
Analyse an entire trade show. In one night.
Upload any exhibitor list. Orientava analyses every company against your catalogue while you sleep. Wake up with a prioritised list and ready playbooks.
Hannover Messe 2026
800+ exhibitors. At 2 hours of manual research each, that would take 1,600 hours. Orientava does it overnight. Your team walks the floor knowing exactly which 30 to visit and what to say.
Add-on available with any monthly plan. Built to maximise the return on your events and trade show investment.
800+
Exhibitors analysed
1 night
Processing time
30
Top matches identified
30
Playbooks ready
Your week starts with clarity. Every Monday at 7:00.
Every Monday your sales director gets a brief in their inbox: how many GO leads in the queue, which are urgent, who is assigned to what. No login required. Open your email and go.
From: Orientava Intelligence · Monday, 7:00
📊 Pipeline Brief — 14 GO leads in queue
Good morning.
This week: 14 GO leads in queue. 3 in the Strike Zone (GO Score 85+).
Kaeser Kompressoren SE
Top priority. Playbook: open with filtration. Suggested rep: Marco (41% close rate).
Marco 5 leads · Laura 4 leads · Giuseppe 5 leads
Last week: 3 contacted, 1 demo, €47K pipeline added.
Gets smarter every month. Your competitors can't copy it.
Every analysis refines a model built specifically for your catalogue and market. After a few months, Orientava knows which signals actually close deals — for you, not for a generic B2B company.
Win Pattern
8 deals closed this quarter. All with GO Score ≥ 75. Primary pain point: compressors. Leads with GO Score < 60: 0% close rate.
Team Optimisation
Marco: best close rate on Strike Zone leads (GO Score 80+). Laura: more effective on mid-volume leads. Suggestion: route Strike Zone → Marco.
Quarter Activity
24 leads analysed. 7 in Strike Zone (GO Score ≥ 75), 3 in active negotiation. Pipeline identified: €180K.
The model your competitors don't have.
Other AI tools give every company the same output. Orientava builds a scoring model specific to your catalogue, your market and your team.
Every analysis, every closed deal, every GO Score refines it. After 3 months, you know exactly which signals close deals — for you.
GO/NO-GO verdicts, GO Score, playbook. 3 minutes per lead.
Monthly insights: which GO Scores close, which pain points win.
Adaptive scoring built on your history of wins.
ESTIMATE THE REAL COST
What does poor decision-making cost you?
Baseline scenario based on B2B industry benchmarks.
Opportunities your team evaluates each month
Average value of a closed deal
Evaluation, prioritization, decision
Estimated recoverable value
€158.400
per year, by reducing inefficiencies and sub-optimal decisions
piano Growth · €1190/mese · €14.280/anno
40
hours saved / month in analysis
+120
better qualified opportunities / year
Conservative estimate based on McKinsey, Salesforce and HubSpot benchmarks.
Want to validate these numbers on your real scenario?
Let's discuss your specific scenario and see together how Orientava can bring measurable value to your sales team.
Validate your scenario →Simple, transparent pricing.
Start with a Pilot on your real data. Then choose the plan that fits. No per-user fees.
one-time / 30 days
The fastest way to see Orientava on your own data. We handle setup. You see results before committing.
- ✓Full catalogue setup by our team
- ✓100 lead analyses included
- ✓GO Score + playbook for every lead
- ✓Outcome tracking enabled
- ✓1 Pattern Report at end of pilot
- ✓1-on-1 review call with Stefano
- ✓First 5 results delivered within 24h
After the Pilot, choose your monthly plan:
For small teams entering new markets.
- ✓50 lead analyses / month
- ✓GO/NO-GO + GO Score
- ✓Sales playbook per lead
- ✓Monday Morning Brief
- ✓1 product catalogue
- ✓Email support
For teams scaling across multiple markets.
- ✓200 lead analyses / month
- ✓Everything in Starter
- ✓Monthly Pattern Reports
- ✓Revenue Attribution
- ✓Multiple catalogues
- ✓Priority support
For teams that want competitive intelligence.
- ✓500 lead analyses / month
- ✓Everything in Growth
- ✓Brain Score (adaptive scoring)
- ✓Sales performance analytics
- ✓Dedicated onboarding
No per-user fees. No hidden costs. Cancel anytime after the first month.
The Orientava Guarantee
If your first 30 analyses don't identify at least 5 opportunities your team hadn't considered, we'll refund 100% of the setup fee. No questions asked.
From the Founders
“I watched sales reps spend entire mornings studying a single prospect — only to find out they weren't a fit. The knowledge to make that decision in seconds exists. It was just scattered across websites, catalogues, and people's heads. So we built the system that brings it all together.”
Stefano
Co-founder, Orientava · Milan, Italy
“I've built technical systems for years. The problem was never lack of data — it was that nobody had time to interpret it correctly. Orientava does that work automatically, so the sales team can focus on what actually matters: selling.”
Mattia
Co-founder & CTO, Orientava · Milan, Italy
Orientava is not for everyone.
If you sell simple products with short cycles, you don’t need it. If you have fewer than 30 opportunities a month, manual research works fine. Orientava is for industrial teams with complex catalogues and the ambition to stop guessing — teams that have more pipeline than clarity, and need a system that scales with them.
Frequently asked questions
Answers to common questions about Orientava. If you have more questions, contact us.
What sales directors say
Before Orientava, every Monday the team decided who to call based on gut feeling. Now we have GO Scores in front of us. The conversation has changed completely.
Marco Ferri
Sales Director · Meccatronica Nord Srl
At Hannover Messe we analysed 340 exhibitors overnight. We visited 28. We converted 4. That had never happened before.
Laura Conti
Head of Sales · Sistemi Industriali SpA
The pilot month identified 6 opportunities we were ignoring. One became the biggest deal of the quarter.
James Porter
Commercial Manager · Mercer Industrial Ltd
Book a conversation
Pick a time that works for you. No pressure, no pitch. Just a focused conversation about your priorities.
Free Pipeline Audit
Try Orientava on your real prospects. No commitment. No credit card.
We'll analyse 10 of your real prospects with GO Score and complete playbooks — within 48 hours. Free.